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Market controls use
Involvement
The degree of personal relevance or interest that a consumer perceives in a product, service, or brand, affecting the intensity and depth of the decision-making process.
Motivation
Motivation is the internal drive or external stimulus that prompts individuals to act or behave in a particular manner towards achieving a goal.
Consumer Involvement
Refers to the level of interest and personal relevance a consumer feels towards a particular product or service.
Involvement
The degree of interest and attention that an individual devotes to a particular activity, issue, or item, often affecting decision-making processes.
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