"I Can't Believe It! We've Spent 18 Months Developing a Relationship

question 39

Multiple Choice

"I can't believe it! We've spent 18 months developing a relationship with that client. Our families have even socialized together. We've become friends. And they use a one-sentence memo to tell us that we were not selected for the big contract! Not a word of thanks, not a clue as to why we were not selected. I'm very disappointed," said Hugh, Vice President of Sales. Hugh was particularly disappointed because

• A) a personal text message would have been the richest medium for communicating this information.
• B) a personal note would have been the richest medium for communicating this information.
• C) memos are the least rich medium for communicating this information.
• D) a phone call would have been a richer medium for communicating than a face-to-face conversation.
• E) a face-to-face meeting would have been just as rich as an electronic mail message.

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Definitions:

Detergent

Detergent is a cleaning substance designed to remove dirt, stains, and other contaminants from surfaces and fabrics through a chemical action that typically involves surfactants.

Split-Brain Surgery

A medical procedure that involves cutting the corpus callosum to treat severe epilepsy, leading to the separation of the brain's two hemispheres.

Left Hemisphere

The left side of the human brain, generally associated with analytical and logical thinking processes, including language, number skills, and reasoning.

Right Hand

The dominant hand for the majority of people, often associated with manual tasks and writing.