Examlex
________ is a process in which information flows in a single direction, from a sender to a receiver, with no feedback loop.
Reinforcement
A process in behaviorism where a behavior becomes more likely to occur in the future due to the consequences that follow the behavior.
Matching Law
A principle stating that the proportion of responses on a particular option matches the proportion of reinforcements received for that option.
Maximizing Law
The goal of behavior in a choice task, which is to obtain as many reinforcements as possible.
Consumer Choice Behavior
Refers to the process and factors influencing the decision-making of individuals when selecting among different products or services.
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