________ Refers to a Set of Internet-Based Applications That Encourage

question 52

Multiple Choice

________ refers to a set of Internet-based applications that encourage user-provided content and collaboration.

• A) Web 2.0
• B) Fax
• C) Telegraphy
• D) Multimedia
• E) Teleconferencing

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Definitions:

Brand Dilution

The weakening of a brand's power or credibility, often caused by overextension of the brand name or excessively broad product offerings.

Brand Extensions

A marketing strategy where a company uses an existing brand name to launch a product in a different category.

Cannibalization

The decrease in the number of sales, income, or market presence of an existing product caused by the launching of a new product by the same manufacturer.

Corporate Branding

Corporate branding is the practice of promoting the brand name of a corporate entity, as opposed to specific products or services, to enhance its reputation and identity.