Expectancy Theory Includes the Following Events, in Order

question 79

Multiple Choice

Expectancy theory includes the following events, in order:

• A) outcome valence, performance, and effort
• B) performance, effort, and outcome valence
• C) effort, outcome valence, and performance
• D) performance, outcome valence, and effort
• E) effort, performance, and outcome valence

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Definitions:

Customer's Perception

The way in which consumers view or interpret a product, service, or brand based on their experiences and beliefs.