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Jim, division manager at Arc Corporation, was unhappy to hear that one of his managers had been cited for an alleged violation of Title VII of the Civil Rights Act-specifically, a complaint that the manager had engaged in discriminatory behavior towards a prospective employee. He will now have to appear before the
Psychographic Segmentation
Segmentation that divides markets using demographics, psychology, and personality traits.
Goods And Services
Physical items (goods) and intangible assistance (services) that fulfill the needs or wants of consumers.
Broad Segmentation Bases
General criteria used to categorize and define groups within a market, such as age, gender, income levels, or location.
Measurable
Capable of being measured or quantified, allowing for the assessment of performance against specific benchmarks or criteria.
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