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Chris's new business is failing. In desperation, he asks his most experienced investor, Gerardo, for advice. Gerardo says, "Chris, I'm glad you asked. As a(n) ________ investor, I've seen other businesses struggle, and I believe that I can help your business recover. In fact, I'll probably be willing to make further investments if I can have some say-so in what steps you take to recover."
Viral Marketing Program
A promotional strategy that encourages individuals to pass on a marketing message to others, creating potential for exponential growth in exposure and influence.
Online Media Content
Digital material available on the internet for consumption, including videos, articles, and social media posts.
Social Network
Platforms and communities where individuals connect, share, and interact online, facilitating communication and information exchange.
Cost Per Action
A digital advertising metric that calculates the cost to acquire a customer action, such as a sale, click, or form submission.
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