Informal Efforts, as Opposed to Official Job Assignments, in Which

question 92

Multiple Choice

Informal efforts, as opposed to official job assignments, in which employees work to create new products and processes of their own choosing and initiative refer to

• A) spin-offs.
• B) skunkworks.
• C) bootlegging.
• D) horse trading.
• E) sponsorship.

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Definitions:

Adapt Benefits

The strategy of customizing the presentation of a product's benefits to match the specific needs or interests of a potential customer.

Customer

An individual or organization that purchases goods or services from a business.

Gift of Gab

The ability to speak effortlessly and fluently, often used to describe someone who is articulate and persuasive in conversation.

Buying Signal

An indication, either verbal or non-verbal, that a prospect is leaning towards making a purchase.