"I Am Pleased to Announce That We Have Acquired Halley's

question 68

Multiple Choice

"I am pleased to announce that we have acquired Halley's Fruit Juices, a premier producer of natural beverages," said Trent Lamb, CEO of Granddad's Root Beer. "This will allow us to take advantage of our strengths by applying them in a new business that is similar to our core business." Trent is speaking of a(n) ________ strategy.

• A) operational
• B) vertical integration
• C) related diversification
• D) lateral diversification
• E) horizontal integration

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Definitions:

Top Strategy

The primary or most important method deployed to achieve a particular goal or objective.

Conflict Resolution

The process of resolving a disagreement or dispute between parties through dialogue, negotiation, or other means.

Groups Form

The process by which individuals come together to constitute a group, based on shared purposes or goals, undergoing stages of forming, storming, norming, and performing.

Take Sides

Refers to the action of choosing a position or alignment in a debate, argument, or competition.