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Situational analysis, as part of the formal planning process, focuses on
Market Equilibrium
A situation in a market where the quantity of a good or service supplied matches the quantity demanded, leading to a stable price.
Competitive Industry
A market characterized by a large number of firms competing against each other, leading to product diversity, innovation, and fair prices for consumers.
Market Demand
represents the total demand for a product or service within a market, determined by consumers' willingness and ability to buy at various prices.
Economic Profits
The excess of total revenues over total costs, including both explicit and implicit costs.
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