In Brainstorming

question 41

Multiple Choice

In brainstorming,

• A) a group is encouraged to say anything that comes to mind, except to criticize other people.
• B) a time pressure is necessary to enhance creativity.
• C) total and consistent agreement among group members can be useful.
• D) innovative ideas must lead to immediate payoffs.
• E) a task-related conflict cannot hurt performance.

Grasp the significance of customer needs in establishing and managing distribution channels.

Know the role of logistics suppliers in distribution.

Understand the strategic considerations in designing channel strategies and choosing distribution intensity for different product categories.

Understand the diverse types of marketing objectives and their alignment with business unit objectives.