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During an intense six-month contract negotiation, Colton developed a strong working relationship with his client, Art, an outside vendor. Because of their professional bonding, Colton and Art were able to openly explore and constructively hammer out agreements on very tough contract issues. The resulting contract was far superior to what either Colton or Art might have hoped for six months earlier and was a good example of
Customer Value Map
A visual tool that helps businesses analyze and display the value that customers place on their product or service compared to its competitors.
Relative
A term used to describe something in comparison or in relation to another variable, often used in analysis or assessments.
Competing Products
Products that are offered by different companies that serve the same market segment and meet the same needs or purposes as others.
Semantic Scales
A measurement scale used in research that assesses the connotative meaning of objects, concepts, or events, thus capturing the qualitative aspects of attitudes or feelings.
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