XYZ Industries Produces a Variety of Anti-Crime and Safety Products

question 23

Multiple Choice

XYZ Industries produces a variety of anti-crime and safety products such as burglar alarms,smoke detectors,surveillance cameras,and specialty locks.XYZ sells to households,businesses,and government agencies.They have found that each market group requires a different marketing strategy.XYZ would probably benefit from departmentalization by:

• A)process.
• B)market opportunities.
• C)function.
• D)customer type.