XYZ Industries Produces a Variety of Anti-Crime and Safety Products

question 23

Multiple Choice

XYZ Industries produces a variety of anti-crime and safety products such as burglar alarms,smoke detectors,surveillance cameras,and specialty locks.XYZ sells to households,businesses,and government agencies.They have found that each market group requires a different marketing strategy.XYZ would probably benefit from departmentalization by:

• A)process.
• B)market opportunities.
• C)function.
• D)customer type.

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Definitions:

Reality Principle

A mechanism functioning within the conscious and unconscious that weighs the costs and benefits of an action before deciding to act.

Ego

In the realm of psychoanalytic theory, this refers to the aspect of one's personality that balances the desires of the id, the moral guidelines of the superego, and the practicalities of the real world.

Electra Complex

A psychoanalytic theory proposing a girl's psychosexual competition with her mother for possession of her father.

Freud

Psychoanalysis was founded by Sigmund Freud, an Austrian neurologist, as a method of treating psychopathology through conversational therapy between a psychoanalyst and a patient.