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________is the most needed skill by managers and leaders because all the other functions depend on it.
Test Marketing
The process of launching a product in a limited market to evaluate its viability before a broader release.
Concept Testing
The process of evaluating consumer response to an idea or prototype before a product is launched or a significant investment is made.
Diffusion of Innovations
The process by which a new idea, product, or behavior is adopted by a population, spreading through various communication channels over time.
Adoption Process
The series of stages consumers go through when deciding whether to purchase a new product or service, including awareness, interest, evaluation, trial, and adoption.
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