Examlex
The personal character of an entrepreneur is irrelevant to bankers when determining the credit worthiness of a business loan.
Competitive Environment
A market scenario where businesses are in competition with each other to attract customers and achieve higher sales.
Free Association
A psychological technique in which a person responds to a word or idea spontaneously with the first word or idea that comes to mind.
Unaided Recall
A measure of memory where respondents reveal what brands or products come to mind without any cues or prompts.
Brand
The identity, including the name, symbol, or design, that distinguishes a product or company from its competitors in the eyes of the customer.
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