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Franchisors give franchisees the right to use their name and product,but franchisees must obtain all financing advice and develop all marketing strategies on their own.
Reinforcement Theory
A theory in psychology that suggests behavior is motivated by its consequences, with reinforcements used to either increase or decrease the likelihood of a behavior’s occurrence.
Motivate Employees
The process of encouraging and inspiring workers to improve their performance or to achieve specific goals through various strategies and incentives.
Expectancy Theory
Expectancy Theory is a motivational theory that suggests an individual’s behavior is determined by their expected outcomes and the attractiveness of those outcomes.
Instrumentality
The perception that a certain level of performance will lead to the attainment of a desired outcome.
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