Examlex
_______is characterized by a large number of firms selling products that appear to be identical.
Brand Extensions
The practice of extending an existing brand name to new product categories or markets to leverage existing brand equity.
CPM
Cost per thousand impressions, a common metric used in advertising to denote the cost of 1,000 advertisement impressions on one webpage.
CPM
Cost Per Thousand Impressions, a marketing metric used to denote the expense of advertising per 1000 views or displays of an advertisement.
Advertising Cost
The expenses incurred in promoting a product, service, or brand through various media channels.
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