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Obtaining Long-Term Financing

question 197

Multiple Choice

Obtaining long-term financing:


Definitions:

B2B Purchases

Transactions where one business buys goods or services from another business.

Straight Rebuy

A purchasing situation in which a business buyer reorders an existing product or service from the list of acceptable suppliers without modifications.

B2B Marketing

The practice of marketing products and services directly between businesses, as opposed to marketing to end consumers.

Limited Decision Making

A consumer decision-making process used when purchasing products occasionally or needing little information about a product.

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