Examlex
Based on the time value of money, $100 received a year from today is worth more than $100 received today.
Trigger Feature
A specific characteristic or aspect of a product that initiates or stimulates consumer interest or desire.
Injunctive Norm
Social norms that are perceived as being approved of by other people, dictating behaviors that are seen as acceptable or unacceptable within a society or group.
Consistency Motive
The psychological drive to maintain uniformity and coherence in one's beliefs, attitudes, and behaviors.
Affiliation Goal
A personal or social objective that involves connecting, belonging, or being accepted by others.
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