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Uses Price Points to Establish Prices That Help Create the Impression

question 237

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uses price points to establish prices that help create the impression that the product is less expensive than it is.


Definitions:

Tolerance for Ambiguity

The degree to which an individual is comfortable with uncertainty, unpredictability, conflicting directions, and multiple demands.

High Energy Level

A state of having a great amount of physical or mental vitality.

Internal Locus

Refers to the belief that individuals control their own destiny and outcomes through their actions and efforts.

High Need

A strong requirement or desire for something, often essential for an individual's well-being or the successful operation of an organization.

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