For Small Businesses,product Differentiation

question 274

Multiple Choice

For small businesses,product differentiation:

• A)can be an important strategy to gain market share.
• B)is more difficult than it is for larger firms because of the high cost of product research and development.
• C)is less important than it is for big firms with multiple product lines.
• D)usually concentrates on the pricing component of the total product offer.

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