Marketing Intermediaries

question 208

Multiple Choice

Marketing intermediaries:

• A)create value,but this value is seldom great enough to justify the added cost they charge for their services.
• B)tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.
• C)are unlikely to survive in a competitive global economy.
• D)have survived because they often can perform marketing functions faster and at lower cost than producers.

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Definitions:

Alternative Evaluation

The process consumers go through in assessing the merits of different products or services before making a purchasing decision.

Postpurchase Evaluation

Postpurchase evaluation refers to the process customers go through after buying a product or service, assessing their satisfaction and the overall value they received.

Information Search

The process consumers engage in by searching for information about products or services to make an informed purchasing decision.

Purchase Decision

The end result of a complex process where a consumer or business decides to buy a specific product or service.