Which of the Following Statements About Non-Price Competition Is Most

question 235

Multiple Choice

Which of the following statements about non-price competition is most accurate?

• A)Marketers often rely on non-price differences in their competitive strategy because price changes are easily matched.
• B)While still important,non-price competition is becoming less critical as a result of the Internet.
• C)Non-price competition is much more important to large firms than it is to small firms.
• D)As microeconomic theory suggests,firms have found that non-price competition plays a secondary role that supplements the more important competition based on price.

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Definitions:

Reference Checking

The process of contacting previous employers, colleagues, teachers, or other individuals to verify the background, capabilities, and qualifications of a job applicant.