Which of the Following Statements About Non-Price Competition Is Most

question 235

Multiple Choice

Which of the following statements about non-price competition is most accurate?

• A)Marketers often rely on non-price differences in their competitive strategy because price changes are easily matched.
• B)While still important,non-price competition is becoming less critical as a result of the Internet.
• C)Non-price competition is much more important to large firms than it is to small firms.
• D)As microeconomic theory suggests,firms have found that non-price competition plays a secondary role that supplements the more important competition based on price.

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Definitions:

Forecasts

Predictions about future events, conditions, or trends based on current data or analysis, used to assist in planning and decision-making.

Shortsighted Emphasis

A focus on immediate outcomes without considering long-term implications.

Organizational Strategy

A plan devised by an organization to achieve long-term goals and sustain competitive advantage.

Stopgap Hiring

A temporary recruitment solution to fill urgent vacancies while looking for permanent staff.