Which of the Following Statements About Non-Price Competition Is Most

question 235

Multiple Choice

Which of the following statements about non-price competition is most accurate?

• A)Marketers often rely on non-price differences in their competitive strategy because price changes are easily matched.
• B)While still important,non-price competition is becoming less critical as a result of the Internet.
• C)Non-price competition is much more important to large firms than it is to small firms.
• D)As microeconomic theory suggests,firms have found that non-price competition plays a secondary role that supplements the more important competition based on price.

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Definitions:

Supervisors

Individuals within an organization who have the responsibility and authority to oversee the work of other employees, ensuring tasks are completed efficiently and effectively.

Performance Appraisal

A systematic evaluation of an employee's job performance and productivity in relation to pre-established criteria and organizational objectives.

360-Degree Feedback

An assessment tool that gathers performance feedback for an employee from their supervisors, peers, subordinates, and sometimes customers.

Rating Groups

Classifications used in performance appraisals that categorize employees based on their performance levels.