What Combines All of the Promotional Tools into One Comprehensive

question 70

Multiple Choice

What combines all of the promotional tools into one comprehensive promotional strategy?

• A)IMC
• B)cost-benefit analysis
• C)social commerce
• D)advertising

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Definitions:

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or usage rates.

Demographic Segmentation

The division of a market into segments based on demographic factors such as age, gender, income, education, and family size.

Geographic Segmentation

The division of a market into different geographical units such as countries, states, regions, or cities, allowing for targeted marketing strategies based on location-specific preferences or needs.

Microblog

A platform for short, concise posts, allowing users to share quick updates and information, such as Twitter.