One of the Reasons Marketers Emphasize Non-Price Differences in Their

question 286

Multiple Choice

One of the reasons marketers emphasize non-price differences in their competitive strategies is because:

• A)non-price differences are tax deductible.
• B)consumers aren't concerned about prices.
• C)price changes are easily matched.
• D)these methods have no impact on the cost of production.

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Definitions:

Communication-Persuasion Paradigm

A research paradigm that conceptualizes persuasion attempts in terms of source, message, target, channel, and impact—that is, who says what to whom by what medium with what effect.

Persuasion Attempt

An effort made to convince or influence someone to change their beliefs, attitudes, or behaviors through argument, appeal, or reasoning.

Components

Fundamental parts or elements that combine to form a whole system or structure.

Attribute

A quality or feature regarded as a characteristic or inherent part of someone or something.