Examlex
Webster Industries is one of the first producers of a unique consumer product. The company has chosen a low-price strategy, hoping this will enable them to quickly attract many customers while discouraging potential competitors from entering the market. Webster's approach to pricing is a classic example of the skimming strategy.
Pay-Per-View
A service through which television viewers can purchase events to be viewed on their home TVs.
Amazon Prime Video
A subscription video-on-demand service offered by Amazon, providing access to a wide range of films and television series.
Premium Movie Channels
Subscription television services that offer commercial-free movies and original television programming.
Simulated Test Market
A marketing technique used to gauge consumer response by creating a controlled, smaller-scale representation of a market.
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