Which of the Following Is Most Consistent with a Relationship

question 101

Multiple Choice

Which of the following is most consistent with a relationship marketing strategy?

• A)The development of a web site that seeks customer feedback.
• B)Designing a promotional campaign to increase cooperation among the firm's suppliers.
• C)The creation of a national advertising campaign using radio and television to increase market share.
• D)Distributing goods through limited service discount stores.

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Definitions:

Modeling

The process of learning behaviors by observing and imitating others, a key concept in social learning theory.

Dishabituation

The renewal of a response, previously habituated, due to the presentation of a novel stimulus.

Sensitization

The process of becoming more sensitive to a stimulus after exposure; it leads to an amplified response to a preexisting stimulus.

Habituation

The process by which an organism decreases or ceases its responses to a repetitive or prolonged stimulus, indicating a basic form of learning.