A Firm That Uses_______ Segmentation Divides a Market into Groups

question 95

Multiple Choice

A firm that uses_______ segmentation divides a market into groups based on values, attitudes,and interests.

• A)psychographic
• B)demographic
• C)benefit
• D)normative

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Definitions:

Relative Size

A perceptual cue that allows the determination of depth and distance by comparing the size of objects with known sizes.

Retinal Disparity

The slight difference in the visual images that each eye perceives because of the different angles in which each eye views the world.

Accommodation

Accommodation in psychology refers to the cognitive process of revising existing cognitive schemas, perceptions, and understanding so that new information can be incorporated.

Interposition

A visual cue in depth perception where one object partially covers another, indicating that the covering object is closer to the observer.