Which of the Following Is Not Consistent with Relationship Marketing

question 153

Multiple Choice

Which of the following is not consistent with relationship marketing?

• A)Focusing more on retaining existing customers than on attracting new customers.
• B)Working with buyers to determine their individual needs.
• C)Developing market share through mass media advertising.
• D)Maintaining long-term relationships with customers.

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Definitions:

Predominant Purpose Test

A legal test used to determine whether a contract is primarily for the sale of goods or the provision of services under the Uniform Commercial Code.

Unconscionable

In contract law, a contract that is grossly unfair or one-sided; one that “shocks the conscience of the court.”

Acceptance

In contract law, the act of agreeing to an offer, thereby creating a binding contract.

Quasi-contract

An obligation imposed by law in the absence of an agreement to prevent unjust enrichment.