After Years of Using a Mass Marketing Strategy,Digital Print Shops

question 56

Multiple Choice

After years of using a mass marketing strategy,Digital Print Shops has responded to new competition from national chain stores by focusing on small market segments that have been ignored by their larger competitors.Digital believes that by offering these market segments personalized customer services it can attract a loyal group of customers willing to pay premium prices.Digital's strategy to improve profits is known as:

• A)respondent change.
• B)micro marketing.
• C)niche marketing.
• D)environmental scanning.

Recognize the range of services provided by home health agencies.

Distinguish between different types of health interventions (primary, secondary, tertiary).

Differentiate between home healthcare and home hospice care, including their objectives and the populations they serve.

Understand the basics of prenatal care and the importance of nutrients such as folic acid in preventing birth defects.

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Definitions:

Deposits in Transit

Deposits in transit refer to funds that have been received and recorded by a business but not yet reflected in the bank's records.

Service Charges

Fees charged for providing a particular service, often seen in banking and accommodations.

Current Assets

Resources anticipated to be turned into cash, disposed of, or used up either within one year or over the length of the business's operational cycle, depending on which period is greater.

Net Sales

Revenue from the sale of goods or services after deducting returns, allowances, and discounts.