Which of the Following Refers to a Marketing Strategy in Which

question 49

Multiple Choice

Which of the following refers to a marketing strategy in which the focus is on small but profitable market segments?

• A)Narrowcast marketing
• B)Focused marketing
• C)Micro targeting
• D)Niche marketing

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Definitions:

Consumer Surplus

The variance in consumer spending intentions versus actual spending on a good or service.

Pay-per-view

A service provided by television companies allowing customers to purchase events to view on their TVs, often used for exclusive broadcasts like sports events or movies.

Saints Logo Hats

A specific type of merchandise often categorized under sports gear, featuring the logo of the Saints, presumably a sports team.

Monopoly

A market structure where a single firm controls the entire supply of a good or service, leading to significant market power over price and quantity.