Holly Is a Sophomore in College Considering a Degree in Marketing.She

question 189

Multiple Choice

Holly is a sophomore in college considering a degree in marketing.She has asked several friends for advice and their comments are listed below.Which of these comments is the most accurate?

• A)You should major in marketing only if you want to work in advertising or personal selling.
• B)Marketing offers business students a wide array of career options.
• C)Majoring in marketing rules out a meaningful career with a non-profit organization.
• D)Marketing is a career that offers stability,good pay and ample employment opportunities.Marketing activities today are essentially the same as they were several decades ago.

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Definitions:

Dividend Revenue

Income received from owning shares of stock in a company when it distributes a portion of its earnings to shareholders.

Fair Value

The estimated price at which an asset could be bought or sold in a current transaction between willing parties, other than in a liquidation sale.

Equity Method Investments

Investments in which the investor has significant influence, but not control, over the investee, and the investment is accounted for using the equity method, recognizing the investor's share of the investee's profits and losses.

Cash Dividends

A cash distribution of profits by a corporation to its shareholders.