Marketing Is the Marketing of Products to Groups of Customers

question 127

Multiple Choice

marketing is the marketing of products to groups of customers a firm decides it can serve profitably.

• A)Objective
• B)Subjective
• C)Target
• D)Departmentalized

---

Definitions:

Bond Ratings

A classification system that denotes the credit quality and perceived risk of bonds issued by corporations, municipalities, or sovereign entities.

Financial Projections

Forecasts of future revenue, expenses, and other financial details of a company.

Convertible Debt

A type of bond or loan that can be converted into a predetermined amount of the company's equity at certain times during its lifespan, usually at the discretion of the bondholder.

Zero Coupon Bond

A bond that pays no interest during its life. A “zero” sells for the present value of the principal repayment. However, the IRS imputes interest during the bond’s life on which the bondholder must pay tax.