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Demographic Segmentation Divides a Market into Segments Based on the Customer's

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Demographic segmentation divides a market into segments based on the customer's location.

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Definitions:

Future Cash Flows

The estimated amounts of money expected to be received or paid out in the future as a result of business operations or investments.

Capital Investment Decisions

Pertains to the process of deciding on and committing to projects or investments that have long-term implications for a company's growth and profitability.

Long-term Commitment

A contractual agreement to perform certain activities or make payments over a period longer than one year.

Funds

Money that is available for spending or investment, often referred to within the context of managing or allocating financial resources.

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