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Setting prices higher than the competition can help create an image of quality.
Information Systems
Systems that manage and process data to support decision-making and operations in an organization.
Big Data
Information collected in massive amounts and at unprecedented speed from both traditional and digital sources that is used in business decision making; complex structured or unstructured sets of information that traditional processing applications are unable to analyze.
Structured
Organized in a predictable, efficient, and systematic manner to facilitate processes, projects, or information management.
Unstructured
Refers to data or information that doesn't have a pre-defined model or organization, making it difficult to process and analyze without specialized tools.
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