According to the Material in the Spotlight on Small

question 107

Multiple Choice

According to the material in the Spotlight on Small Business box in Chapter 13,a tip to limit an employer's potential liability regarding workplace harassment is:

• A)to go to the press to make matters public.
• B)to take complaints seriously.
• C)to rely on the government.
• D)to limit unionization of employees.

Explain the concept of a blue ocean strategy and how it differs from traditional competitive strategies.

Understand the process and components of effective marketing planning in the context of these strategies.

Distinguish between strategies aimed at broad markets versus those targeting specific niches.

Understand the principles and application of a Blue Ocean Strategy.

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Definitions:

Internationalization

The process of increasing involvement of enterprises in international markets, often through exporting, importing, foreign direct investment, or entering into international partnerships.

Labor Solidarity

The unity and mutual support within the labor movement, where workers across different sectors support each other's struggles and goals.

McCormick Reaper Works

A historical manufacturer of agricultural equipment, known for inventing the mechanical reaper, which revolutionized farming.

National Labor Unions

Labor organizations that represent workers from various industries across the country, advocating for broad labor rights and policies.