Examlex
Unionized workers at the Schub Brewery are seeking a way to put more economic pressure on their employer during a labour dispute.They have already organized supporters to refuse to buy Schub's products.Now union leaders have contacted a variety of stores that stock Schub's Beer and told them that union members and others who sympathize with their position will stop patronizing any store that continues to carry the brewery's beer until the dispute is resolved in the union's favour.This tactic against stores that carry Schub's Beer is called a primary boycott.
Marketing Mix
The Marketing Mix is a framework that consists of the 4Ps: Product, Price, Place, and Promotion, used by businesses to market their products effectively.
Social Network
A web-based meeting place for friends, family, co-workers, and peers that lets users create a profile and connect with other users for a wide range of purposes.
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