Examlex
Two important global environment changes in recent years have been the growth of global competition and the decline of free trade.
Customer Relationships
The dynamic interactions and experiences between a business and its customers, aiming to foster loyalty and satisfaction.
Word-Of-Mouth-Communication
The informal exchange of information, opinions, or recommendations about products or services between individuals, without paid advertising.
Customer Lifetime Value
The total worth to a business of a customer over the whole period of their relationship, estimating the net profit attributed to the entire future relationship with a customer.
Cannibalization
A situation in which a new product or service significantly reduces the sales or market share of an existing product or service offered by the same company.
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