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Two Important Global Environment Changes in Recent Years Have Been

question 216

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Two important global environment changes in recent years have been the growth of global competition and the decline of free trade.


Definitions:

Customer Relationships

The dynamic interactions and experiences between a business and its customers, aiming to foster loyalty and satisfaction.

Word-Of-Mouth-Communication

The informal exchange of information, opinions, or recommendations about products or services between individuals, without paid advertising.

Customer Lifetime Value

The total worth to a business of a customer over the whole period of their relationship, estimating the net profit attributed to the entire future relationship with a customer.

Cannibalization

A situation in which a new product or service significantly reduces the sales or market share of an existing product or service offered by the same company.

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