When a Study Has Only a Small Chance of Being

question 24

Multiple Choice

When a study has only a small chance of being significant even if the research hypothesis is true, the study is said to have:

• A)low power
• B)low probability
• C)low market value
• D)low sample size

---

Definitions:

Problem Recognition

The first step in the consumer decision-making process, where the consumer identifies a need or problem that requires a solution.

Skin Protection

Measures or products designed to protect the skin from harmful elements, such as UV rays, chemicals, and abrasions.

Hispanic Buying Patterns

Consumer behavior trends and preferences specific to the Hispanic demographic, which may influence marketing strategies.

Brand Loyal

The tendency of consumers to continuously purchase one brand's products over competing ones due to satisfaction, belief in the brand's superiority, or other factors.