The Idea of a Medium as an "Extension" Refers to the Extending

question 18

Multiple Choice

The idea of a medium as an "extension" refers to the extending of which of the following?

• A) human consciousness
• B) the global village
• C) a human body part
• D) a human culture

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Definitions:

Content Marketing

According to the Content Marketing Institute, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.

Engagement

The interaction or involvement of users with content, brands, or activities on social media.

Traffic

Refers to the movement of vehicles, people, or data through a network or system.

PESO Model

A model, created by Gini Dietrich, that focuses on outlining the key components of media for social media such as paid media (P), earned media (E), shared media (S), and owned media (O).