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Ethos, Pathos
Persuasive strategies used in rhetoric and communication, where ethos appeals to the audience's sense of ethics or credibility of the speaker, and pathos appeals to emotions.
Logos
A concept from classical rhetoric that refers to logical appeal or the rational argument in persuasive communication.
Master Narrative
A covering story or fantasy that explains a group more readily or attracts more believers than other fantasies available to group members.
Group Members
Group members refer to individuals who belong to a specific collective or team, each potentially contributing diverse perspectives and skills towards achieving common goals.
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