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Learning
The process of acquiring new understanding, knowledge, behaviors, skills, values, or preferences.
Motivation
The internal drive or external stimulus that prompts an individual to act or behave in a certain manner towards achieving a goal.
Perceived Risk
The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.
Consumer Angst
A state of anxiety or aversion experienced by consumers, often due to negative experiences or perceptions related to purchasing and using products or services.
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