When an Ad Amplifies the Emotional Impact of a Message

question 3

Multiple Choice

When an ad amplifies the emotional impact of a message by engaging a consumer in a personal connection with a brand,the ad most likely ________.

• A)informs
• B)teaches
• C)compares one brand to another brand
• D)creates believability
• E)resonates

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Definitions:

Supermarket

A large retail market that sells food and other household goods and is characterized by wide aisles and self-service.

Halloween Decorations

Items and motifs used to adorn spaces in celebration of Halloween, often featuring themes of horror, fall, and the supernatural.

Social Cognition

Refers to the processes involved in understanding the social world, which includes the interpretation, analysis, and use of social information.

Self And Others

A conceptual framework in psychology that explores the relationship between one's sense of self and their understanding or perception of others.