When Taco Bell Used a Chihuahua,a Small Dog,to Represent Its

question 97

Multiple Choice

When Taco Bell used a Chihuahua,a small dog,to represent its product,which type of message format was being used?

• A)comparison
• B)teaser
• C)brand icon
• D)slice-of-life
• E)demonstration

---

Definitions:

Vividness Effect

Occurs during decision-making when some salient or vivid facts attract our attention regardless of their actual value as evidence.

Probabilistic Thinking

The ability to understand and reason with probabilities, recognizing that most predictions about the future involve some level of uncertainty.

Placebo Effect

Occurs when individuals receiving a placebo (a “dummy” version of a treatment) experience improvement in their symptoms and attribute the improvement to the placebo.

Relativistic Thought

The essence of postformal thought in which several truth systems exist describing the reality of the same event, and they appear to be logically equivalent.