Apple Ran Ads Featuring Real People Who Had Switched from Microsoft

question 133

Multiple Choice

Apple ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs.These ads most likely used a ________ strategy.

• A)testimonial
• B)lifestyle
• C)slice-of-life
• D)promise
• E)demonstration

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Definitions:

Offshoring

The practice of relocating certain business operations or services to another country, often to reduce costs or access different markets.

Nonlabor Alternative

Options or solutions that do not involve human labor, often involving automation or technology.

Inputs

Resources (such as time, labor, and materials) used in the production process to create goods or services.

Sarbanes-Oxley

U.S. federal law enacted to protect investors by improving the accuracy and reliability of corporate disclosures, introduced in response to financial scandals.