At Which Planning Level Are Objectives Focused on Maximizing Profit

question 27

Multiple Choice

At which planning level are objectives focused on maximizing profit and return on investment?

• A)advertising
• B)IMC
• C)marketing
• D)tactical
• E)corporate

---

Definitions:

Desired Behavior

Specific actions or responses that are sought after or encouraged in a particular context or situation.

Kaizen

A Japanese term for 'continuous improvement', often applied in business contexts to denote ongoing, incremental improvement strategies.

Reinforcement

In psychology, a consequence that strengthens an organism's behavior whenever that behavior is preceded by a specific antecedent stimulus.

Positive Behaviors

Actions or conduct that are considered beneficial, constructive, or promoting well-being and positive outcomes.