Tony Developed the Following Objective for His Brand Communication Plan

question 20

Multiple Choice

Tony developed the following objective for his brand communication plan: "Increase market share in the consumer market from 10 percent to 15 percent in one year." What is wrong with this advertising plan objective?

• A)It is an objective more appropriate for a marketing plan.
• B)It does not have a specific effect that can be measured.
• C)The goal is not realistic.
• D)Its time frame is too narrow.
• E)It focuses on a percent change.

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Definitions:

Fingers

The digits of the hand, crucial for various functions including grasping, feeling, and manipulating objects.

Bones

The rigid organs that form part of the endoskeleton of vertebrates, serving functions such as structure, locomotion, and protection.

Fibrous Joints

Joints made of connective tissue containing many fibers, which are mainly involved in providing stability and allowing little to no movement between bones.

Skull

The bone structure forming the head, protecting the brain and supporting the facial structure.