Tony Developed the Following Objective for His Brand Communication Plan

question 20

Multiple Choice

Tony developed the following objective for his brand communication plan: "Increase market share in the consumer market from 10 percent to 15 percent in one year." What is wrong with this advertising plan objective?

• A)It is an objective more appropriate for a marketing plan.
• B)It does not have a specific effect that can be measured.
• C)The goal is not realistic.
• D)Its time frame is too narrow.
• E)It focuses on a percent change.

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Definitions:

Interpersonal Skills

Abilities used to interact effectively with other people, including communication, empathy, and conflict resolution.

Nursing Implications

Considerations and actions nurses must take into account when caring for patients, based on clinical data or interventions.

Interpersonal Therapy

A form of psychotherapy that focuses on improving interpersonal relationships and communication, often used to treat depression.

Interactional Skills

Abilities used to effectively communicate, engage, and interact with others, including verbal and non-verbal communication.