Tony Developed the Following Objective for His Brand Communication Plan

question 20

Multiple Choice

Tony developed the following objective for his brand communication plan: "Increase market share in the consumer market from 10 percent to 15 percent in one year." What is wrong with this advertising plan objective?

• A)It is an objective more appropriate for a marketing plan.
• B)It does not have a specific effect that can be measured.
• C)The goal is not realistic.
• D)Its time frame is too narrow.
• E)It focuses on a percent change.

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Definitions:

Prosecuting Attorney

A legal representative responsible for presenting the case in a criminal trial against an individual accused of breaking the law.

Criminal Litigation

The process of bringing and conducting a lawsuit against someone charged with a criminal offense, encompassing the trial and any appeals.

Indictment

A formal charge or accusation of a serious crime, presented by a grand jury.

Probable Cause

A standard of reason which suggests that a crime has been, or is being, committed and justifies police making an arrest or conducting a search.