Which of the Following Refers to the Overall Direction of a Marcom

question 141

Multiple Choice

Which of the following refers to the overall direction of a marcom plan?

• A)brand position
• B)communication objective
• C)brand communication strategy
• D)Big Idea
• E)consumer insight

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Definitions:

Biological Factors

Aspects relating to the biological systems of an individual that influence or determine behavioral tendencies, physical health, and mental well-being.

Primary Appraisal

An individual's initial evaluation of a situation, determining its potential impact on well-being.

Cognitive Appraisal Model

Lazarus’s theory of how thinking plays a strong role in stress.

Lazarus

Refers to Richard Lazarus, a psychologist known for his theory on stress and emotion, particularly how individual appraisal of a situation affects their emotional reaction.