Which Strategy Is Designed to Focus Attention on Product Characteristics

question 38

Multiple Choice

Which strategy is designed to focus attention on product characteristics that are important to consumers and that distinguish the company's product from its competitors?

• A)product differentiation
• B)segmentation
• C)feature analysis
• D)benchmarking
• E)targeting

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Definitions:

Types

Varieties or categories of something, classified based on common characteristics or attributes.

Attribute-Based Choice

Process in which consumers select a product based on attribute-by-attribute comparisons across brands.

Affective Choice

The decision-making process influenced by emotions and feelings, where individuals choose based on the emotional appeal of an option rather than its objective attributes.

Attitude-Based Choice

Process that involves the use of general attitudes and summary impressions.